Der Lehrstuhl für Raumentwicklung lädt zur Schlusskritik des Seminars "Architecture as media Practice".
One of the key competencies of architects pertains to imagining and communicating the shape, and potential impact of the built environment before its realization. However, architects use media not just to describe and explain their projects to clients, users, builders, craftsmen and so on, but also to construct them discursively. In the course of architects’ communicative work architecture is created and recreated in media. Particularly high-profile architecture practices mobilize representations of architecture (renderings, text, 3Dmodels, videos etcetera.) to steer and manage the expectations of how “their” architecture performs. Architecture’s entanglement in media practices is not new, however, new digital communication technologies are affecting the ways and scopes in which architecture is affected by media practices. How is contemporary architecture implicated in media practices? What risks and opportunities emerge out of such entanglement? What are the implications for architecture practice?
Wann
Thu. 13.07.2023, 11:30 - 13h
Wo
R 2350